Creating Connections is a three-part blog series. Part 1 explores how employers speak with their employees about utilizing our services.
A business owner emailed me last week with a frequently asked question. “What’s the best way to tell my employee that I’m hiring you to work with her?”
While some of our clients are direct connections—a person calls our company and we provide training to that person—most of our clients are part of a business triangle. The sponsor is at one point of the triangle, and pays for the training. The person who receives the training, known as the client, is at the second point of the triangle. Our company completes the third point by providing training to the client and receiving payment from the sponsor. It is a relatively simple design when all points are on the same page and communicating well. Yet, challenges with communication are often what lead people to seek out our services in the first place. [Read more…] about Creating Connections: Part 1 – Opening the Door